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Behind the Bottle: How Arcade Beauty Delivered Gap’s Fragrance Relaunch

Gap Inc. trusted Arcade Beauty to deliver a complete end-to-end fragrance manufacturing program, from blending through filling, assembly, and packaging, for their fragrance relaunch.

More than three decades after Gap first introduced its fragrance collection, their beloved scents have returned with updated formulations and refreshed packaging, with the addition of one brand new scent.

Behind the relaunch is an end-to-end manufacturing partnership with Arcade Beauty, combining Gap’s creative vision with Arcade Beauty’s expertise, capabilities, and scale to help take the collection starting from fragrance blending to the finished bottle on retail shelves. Arcade Beauty’s packaging expertise further enabled a unique partnership that brought GAP’s marketing concepts to life through custom sample programs supporting the launch.

One Partnership. A Complete Fragrance Ecosystem.

For the relaunch, Arcade Beauty blended, filled, and packaged Gap’s new 50mL bottles, travel sprays, and discovery sets.

Production was completed at Arcade Beauty’s Dayton, New Jersey facility. Tubular glass for the travel sprays and discovery sets came from Phoenix Glass, Arcade Beauty’s own glass operation in nearby Pittsgrove, New Jersey, keeping that supply chain in-house for better lead times and quality control.

“We’re proud to have partnered with Gap on this relaunch, and grateful for the trust they placed in us with the complete program from first blend to final packaging.” said Jorge Garcia, President – North America. “It’s exactly the kind of partnership we want to bring to brands at any stage, whether they’re relaunching a legacy line or building their first fragrance from scratch.”

From First Blend to Retail Shelf

The Gap partnership is a testament to Arcade Beauty’s capabilities. Dayton brings fragrance blending, filling, and assembly together within one integrated manufacturing operation. The facility supports both large and small batch fragrance blending, maceration, chilling, and filtration, as well as filling and assembly.

Arcade Beauty works with more than 400 beauty brand partners globally, with capabilities spanning bulk manufacturing, packaging, filling, and assembly across a network of 12 manufacturing facilities.

For Gap, this helped bring a collection back to life. For Arcade Beauty, it demonstrates what’s possible when beauty expertise, manufacturing, and partnership come together.

The same integrated model that supported Gap’s relaunch, from first blend to retail shelf, is available to brands launching their very first fragrance too. Whether you’re refreshing a legacy line or building one from scratch, Arcade Beauty can meet you at whatever stage you’re starting from.

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